How can you succeed in your craft business?
My 3 tips for success: there is so much to learn when your start a craft business. These 3 things will help…
I imagine that you felt really excited when you first had the idea to start! You couldn’t wait to tell everyone and get going. However when you considered what you needed to set up and what you have to learn to get selling it can feel overwhelming.
This is why I set up Biz Crafters Club. To help you get started and then help you earn the money you deserve for your beautiful crafted items.
The first of my three tips for success is resilience. There is A LOT to learn when building a business. From systems to tech, to how to talk to a customer, to photography etc etc.
Some things will make your brains want to explode, and some things will go wrong. If you give up at that point you won’t have a business. So you need to learn to be resilient. And learn the ability to pick yourself up after a setback and try again. Or, when you feel overwhelmed by learning or doing something new you need to develop the resilience to keep on trying and learning.
You need to be like a baby learning to walk. So every time you fall over you need to get back up again and try again. In time you will go from learning to walk to learning to run!
The second of my three tips for success is prioritising.
When you have a business and a family and a home, they all need your attention. And if you try to work on all three at once it’s going to go pear shaped! There’s too much potential then for the customers to be sent the wrong messages, your kid to get snapped at, and dinner to be burnt. And if all that happens at once you will be sitting in the middle of it crying and feeling like a total failure (I’ve been there).
So, work out what you can realistically achieve and when. What is the minimum you need to do to keep all your balls in the air? Get that minimum planned in and then anything else you have time for is a luxury to enjoy.
For example, our school summer holidays start today. So I want to spend time with my daughter, I have keepsakes to make and patterns to promote to keep the money coming in. Plus I need to make sure there’s food on the table and the washing is done.
So I have planned out 3 social media posts for each week of the hols, planned activities for my daughter and scheduled time to work on my business daily from 6-9am and from 6-10pm. With some auto responders to let my customers know when I will respond to messages that will be enough to keep my business ticking over for the next 7 weeks.
Knowing that my basic business needs are taken care of helps me not to panic. And then whenever I have pockets of time I have a list of other tasks I can do to create more of an impact in my business.
3 Putting yourself out there
And the last of my three tips for success is to put yourself out there, to be prepared in real life and online to go out and find customers.
If you just stay at home making and don’t share your products and offer them for sale you have a hobby. Not a business. You need to be brave enough to approach people so they can buy.
Whether this is getting a table at craft fairs, or setting up online platforms, it can feel terrifying to set everything up. Especially at first you may feel like you have forgotten key aspects to secure each sale. But it will get easier I promise you.
However you will 100% need to be brave. And if you get a knockback you need to be bold enough to try again. And if sales are quieter than you want, you need to be brave enough to do more marketing. I’m not saying this to scare you, I just know that a lot of my Facebook group members feel this fear, and I have been there too.
Explore new places to promote your items, reach out to new accounts on social media, make your displays more targeted at craft fairs. Go all in so people can find you and be delighted to buy from you.
Think of it as being a shop on the high street. If you keep your shutters closed, or your door locked and the lights off no one knows you are open for business. So you need to set up your shop window, get the door open, greet people who enter and be ready to sell. Set yourself up so people can enter your world, feel tempted to browse and then enchanted into buying
What do you think?
Do you agree with my 3 tips for success? Do you have other tips or other personal characteristics that you think are more helpful to set up and grow your craft business? Let me know in the comments below