3 ways to build your sales on Etsy
OK so it is relatively easy to set up an Etsy shop. If you can get stuck you can always Google your question and have it answered in seconds. but after you have set it up and listed your items what do you have to doto actually get sales. Here are 3 suggestions to help you…
Get 5* Reviews
Etsy will prioritise your shop in their Search if you have 5 star reviews (and the more the better) *
I think when it comes to reviews there are 3 sets of people:
1 – People who are cross.
These people are keen to ensure that other people don’t buy from a seller. It may be that their package was delayed or damaged, or they thought the description was wrong, or they are not happy with the quality
2 – Small business owners who ‘get it’
People with small businesses know that good reviews equal good sales. They will show their appreciation of you and your product by sharing photos online and leaving you a 5* review
3 – People who are happy but just don’t think to leave a review
Whilst it is lovely that they are happy, you know that the review will lead directly to more sales
One way I have gained reviews from this 3rd group is to message previous clients just to check in with them. Think of what happens if you go out for a meal. Your waiter or waitress will come over (usually as you have just put a forkful of food in your mouth!) to ask if your meal is OK. If there is a problem so they can address it for you so you can enjoy your meal
I have found that sending my customers this little message helps:
“Hi, thankyou for your order of a Messy Stork pattern during August. I’m just checking in with you to see if you have enjoyed making your pattern or if you have any issues that I can help you with,
When I sent this message to my August 2021 customers it resulted in eleven 5* reviews in a week! And some lovely conversations too. I didn’t ask any of these customers for a review but my message just prompted them to think of it for themselves
Raise your Prices
This might surprise you – but… customers see lower prices as being lesser quality *
Plus selling your items cheaper equals a lower return for you obv!
Consider a scenario in which your products are higher priced so you make less often but your overall income is higher? How does this feel?
The problem with being so cheap you barely make a profit
is that your business which may well take up a lot of your ‘spare’ time can become a thing you resent. And then you lose the love for it. So you either close your business, or you continue it but from a place of frustration and negativity.
So, look at your prices. Have a look at eRank’s Profit Calculator tool for some maths based pricing help.
Also consider that if you only count the bare minimum of raw materials in your price, then you are not paying yourself and you do not have money available for expenses like your machinery needing replacement, tax, website hosting etc
Converting your lookers into buyers
So I had a new member join the Biz Crafters Club yesterday and I found one of their answers to this joining question interesting….
The question is: ‘What would you like to learn more about to progress in your business? What do you struggle with the most?’
And they replied ‘I get traffic but no sales’
So to get traffic you need to attract someone with your photo and your title – same for social media photo plus 1st sentence of your caption
But how do you then convert them into paying customers?
Firstly make sure your listing photo is an accurate representation of your product. If a customer clicked your pic and then clicked away it may be that your description did not match what they thought they would get from your photo
Use your photos to answer as many questions as you can eg size and colour options, where / how to use, gift wrap
Use your description to answer any other regularly asked questions
Personally I’m looking at how to make my descriptions more user friendly, I’m considering some emojis to use as bullet points or some other way to group my info
*source eRank newsletter sent 29.09.21