Making sales in your craft business
When you first start out in business, working out how to make sales and then how to market yourself so you keep on making sales can feel SO overwhelming. Have you ever found yourself thinking ‘how can I make people find me online?’ ‘How can I market my craft business?’ or ‘I really don’t know what to do to establish myself as a business…’
Since 2017 I have built my keepsake making and sewing pattern business on Facebook and Instagram. I have learnt how to find new customers, and how to run an Etsy shop. I have worked out how to build and maintain my website as well as all the background things needed to build a sustainable business.
If this sounds like a lot, believe you me once you have building your craft business for a while you will be able to look back and see a similar list of skills and accomplishments. As small business owners we have to learn and do SO MUCH!
So here are my top 3 tips to making sales….
Tip 1 – get your foundations right
When you set up any social media platform or online shop there are areas provided for you to fill in with details about yourself and your business. So, on Instagram you have a bio, on Facebook you have the additional information section, on Etsy you have a Story section, and on your website you can set up an About page. All of these sections can and should give vital info about your and your products to help your customers buy from you.
Here’s a breakdown of things to consider for your profile and banner photos:
- Your profile photo is often the first impression people have of you when you comment or share – is it your face?
- Is your profile photo the same on all platforms? Can you be recognised and remembered?
- Is your Facebook or Etsy shop banner a great photo that shows off your craft and gives those who see it reason to buy?
Next, the ‘bio’ space
Give details about yourself and your biz in the bio space. On Insta this is limited so you need to be very clever with space. But on Facebook pages, and the Etsy story section there is more room. So always include your name, as it is polite to introduce yourself and it will help customers who want to contact you.
Tell people what you make, why you make it, and what is can be used for. Also your history of making your craft if appropriate, some background info on you, and a little about your family. People buy from people who they identify with and who they trust, so give them the info they need to trust you and desire your products.
If you would like to make more money in your craft business, tap on the pic to get my free booklet!
Tip 2 – make sure it’s easy for customers to buy
Are your prices displayed on each platform? Or do people need to contact you to ask? If you are using social media to sell, is a prices post appropriate? If customers need to contact you to ask prices, do you have a prices graphic you can send them quickly and easily?
Next, tell people how to buy. Tell them you have a shop link and where to find it. Or, tell them to message you. People will flick past you if they aren’t told how to buy your items so don’t miss the opportunity. Be super specific by saying ‘dm me to order’ or ‘click the shop link in my bio to order’ or add the ‘message me’ link to a Facebook page.
Make sure you are telling your audience why your items are fabulous. Maybe your items are an ideal gift – tell people. Or are your items a lovely way to decorate a home? Or a beautiful momento? Tell people why buying your item will benefit them, and tell them often. Don’t assume people know, give them the info so it is easy for them.
Create posts sharing your postage times or average availability or commission times. Once you have written your posts, read your words back and pretend you are a customer… check whether you have given the info they need in order to choose to buy.
Give your buyers a mix of photos and videos, give some behind the scene info, showing your work area, before and after photos, your craft in situ in someone’s home etc. If you can include your hands in some photos always do this to remind your customer this is a handmade item not mass produced in a factory.
Tip 3 – don’t sit there passively and wait
And finally, have a think, how you can reach out to new future customers?
Here are some ideas:
In real life…
- get a stall at a crafters market
- Rent a shelf in a local bricks and mortar shop or cafe to display your items
- Wear a t-shirt or hoodie with your business details on
- Carry business cards in your purse
- Put flyers on notice boards
- Go to local business meetups
- Post in local Facebook groups
- Join an online mums-in-business group for your area
- Look for Facebook groups where your future clients may be (ie what else are they interested in apart from your item, work this out and then meet them there)
- List your business on Google so it pops up when people scroll through your area or look for your item local to them.
- On Insta use the Flirt and Attract method…for more on this method join my Facebook group Biz Crafters Club and search my Live videos
Share your tips:
Do you have any more ideas for how we crafters can make more sales and build our businesses to generate a good income?Let me know in the comments…